Aster Digital Health
July 2023 - Present
Software Engineer
Designed and developed a feature showcasing product bundles on ”add to cart,” resulting in a 17% increase in product upselling
Streamlined the checkout process by making relevant coupons easily accessible, which led to a reduction in checkout time and improved user satisfaction.
Revamped the cart screen to highlight personalized recommendations and promotional offers, resulting in 21% increase in the average cart value, driving revenue growth
Improved visibility for delivery details for each shipment on the cart page, setting the right customer expectations.
Collaborated closely with the analytics team to emit events for tracking user journeys for ePharmacy interactions